How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 27.06.2025 09:37
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
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Price
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Processes
Unde non omnis quia ut et magni ea.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)